Today is Election Day in America and don’t we just know it from a social media perspective.
Every other tweet or post is about Obama to win, Romney to win, go vote or a new Infographic just like this one below.
Obama v Romney – Social Media Election 2012 [Infographic] Courtesy of Third Sector Lab
Let’s dissect this and see what we can learn from the figures shown in the Infographic.
First we can see Barack Obama and the Democratic Party have 32 million likes on Facebook and 21.8 million followers on Twitter, way more than Mitt Romney and his Republican Party which only has 12 million and 1.7million respectively.
At first you would think Obama and his team are more popular on Facebook by these figures. What I find amazing is this; Obama actually has the same number of people talking about him on Facebook as Romney.
Do you see the lesson here?
Having the most likes doesn’t matter and concentrating getting more likes shouldn’t be a top priority. Creating a great campaign is, one that is well thought through and gets people talking.
Even though Romney’s 12 million Likes isn’t something to be disappointed about but he has used social media to his strengths and created a campaign where his voice is listened just as much as Obama.
Whoever you are, what type of business you have or whatever goals you may have in life you too can use social media to help spread your message and be just as successful as the rest.
Planning is important, creating a campaign that has a structure to it is important and having an end goal with set targets is a great step towards success.
What have you learned from the Social Media Election 2012?
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